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She was working at the travel agency where I’d book all my flights; she caught my eye and I said WOW. I called her and asked her to get together for coffee. She had all the qualities I was looking for in a life partner; she met every item on my checklist...

“He infuses positivity into all his collections,” notes Kareen Shaya of her dad Raffi Shaya. And in fact, the non-stop traffic each season at the Raffi booth at MRket/Project proves how much Raffi’s retail partners adore his product, customer service, margin potential, and the man himself .

As one of the menswear industry’s favorite family businesses, Raffi (maker of sophisticated luxury knitwear) is now run by the three Shaya daughters: Kareen, Limor and Shirley. Each is beautiful, talented and smart; each has their father’s optimism, as well as his passion for perfection.

Known to be the King of Cashmere, Curator of Color, and Creator of Acqua Cotton, Raffi Shaya is famous above all for his unique ability to look at life through (literal and figurative) rose-colored glasses. To this successful entrepreneur, his business is not about just making a living but rather

Raffi Shaya on Raffi “From a business perspective, we’re always reinventing: that’s our mantra. Since I’m now closer to 100 than to 50, I try to enjoy every day and spread positive energy to others. My holiday gift to MR readers is this tip: